Analysis of the marketing strategy of sony playstation marketing essay

Various consumer groups are used to various offers and always look for the best price opportunities.

Sony Corporation’s Marketing Mix (4Ps) Analysis

Marketing mix and brand sales in global markets: Direct marketing is applied to establish deals with organizations that use Sony products. The marketing plan serves a number of functions. Low interest rate creates a strong stimulus for consumer spending, whereas high interest rate creates a strong stimulus for saving.

For example, the company sponsors sports events, music festivals, and other events. Pricing is an important component of the marketing strategy because it helps the business in its branding and positioning efforts.

Similarly as this PS2 will be launched, there are no immediate plans evident from Microsoft to launch any newer version of Xbox to compete PS2. PC games, MMORPG PC games, portables consoles, mobile phones — all these entertainment alternatives can directly affect the retention of existing customers and the conversion of new ones.

Thirdly, developing functional plans is involved with outlining the tasks that will help the business in achieving its objectives. Provided the price sensitivity of casual gamers, the price is a competitive weakness of PS2. On the other hand, sales promotions are used to attract customers based on discounts.

Internet usage— The current penetration of Internet creates the stimulus for the increase use of Internet as information and transaction zone.

Examining the contingent role of country-market characteristics. Being the brand of BlockBusters, Gamestation Ltd works through stores. For instance, the company implements discounts for its PlayStation gaming products for Black Friday. The major objective is to attract late majority and laggard adopters to buy consoles.

The other important factor was the introduction of the network capabilities and the development of the online gaming solutions. Today, customers expect more flexibility, speed and dependability from retailers, than before the introduction of web-based technologies.

At the same time the specific attention shall be paid to maintaining strong relationship with distributors to maximize the availability of PS2 hardware and software products. Since Playstation 2 consoles are usually sold with the free chart game included in the product box, the company shall be very serious about its game selection.

Firstly, product strategy is involves deciding the product or services that the business will offer to the customers and the need that this will satisfy. Strategic Integrated Marketing Communications. The marketing plan is a document that outlines how the business will implement, evaluate, and control its marketing efforts.

A good strategy must outline the marketing mix objectives that it wants to achieve. At the same time, Mintel is certain that it will require certain time till the proper market adoption of new generation consoles will take place.

The strategies in this element of the marketing mix show the importance of high prices to ensure high profit margins and to support a premium brand image. Sony needs to make sure that it products comply with the health and safety standards and that consumers are aware about that.

Secondly, the place involves determining how the customers will access the business so as to consumer its services. The strategy also involves determining the marketing mix that the business will utilize in order to achieve its marking goals. Finally, a business should use the four elements of a marketing mix to position and differentiate it from its competitors.

Marketing plan for PlayStation 2 PS2 (Sony)

The situational analysis covers such areas as the review of macro factors, the investigation of the current consumer tendencies with regards to both gaming and entertainment experience and the impact of these factors on sales.

The gaming industry depends on economic state as it affects inflation rate, interest rate and disposable income of the consumer. This element of the marketing mix determines how the company sets its prices.

The marketing strategies must take place within the mission, vision, and objectives of the business.This is The SWOT analysis of Sony PlayStation. Sony PlayStation 4 is a video game console that has been created by Sony Interactive Entertainment. The eighth generation of this category the Playstation has found a place in the customer’s mind and competes with X box and Nintendo Switch.

Marketing Strategy and Mission Statement Sample Essay

Marketing Strategy of Pond’s; How to Build. This assignment is concerned with critical analysis of the marketing strategy of Sony PlayStation Portable in United States of America. It covers in details about. Read this essay on Marketing Strategy for Sony Playstation.

Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Only at". The plan develops a marketing strategy which incorporates the findings of situational and competitors’ analysis and SWOT and suggests a specific plan of actions designed to meet the set objectives.

requirements– Sony Europe shall resolve the issue regarding the possible threat of fire hazards and overheating of PlayStation 2 Adapters.

Sony’s marketing mix (4Ps) is based on the varying conditions of the consumer electronics, gaming, entertainment and financial services company effectively implements strategies and tactics to maintain a satisfactory share of target markets around the world.

Sony’s Products (Product Mix). Buy exclusive Sony Marketing Strategies essay cheap. Order Sony Marketing Strategies essay from $ per page analysis of the marketing mix shall provide evaluated and enough details about the market and subsequent determination of the type of marketing strategy to go for, having closely put into consideration the performance analysis and.

Analysis of the marketing strategy of sony playstation marketing essay
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