Viral marketing strategy in magnum ice

I would always tell my students in my e-Marketing classes, or my creative team, that for viral videos to succeed, it has to satisfy four major criteria. I know how it works, one was a high school classmate of mine.

Paying people to get your stuff viral is not the only way, though.

Analysis: Marketing Like Magnum Ice Cream

Third, the virus, or the content of the video, should be compelling enough for people to share. Second, note that viral marketing is the hardest to mount amongst all digital marketing tactics. The viewers should be able to relate to the video and feel either happy or sad, angry or afraid.

Do you think we are on the right path? For the BPI Christopher Lao video, they utilized bloggers and news influencers to tell people about the video.

My boss wants me to do viral for immediate and massive brand awareness for a new brand we are bringing in. Let the internet to the work. People should believe that the brand is capable of creating that video. It means that at least, you should have a decent Facebook page, so that people can continue the engagement with the brand after seeing the viral marketing campaign.

Currently, we do not have a brand website, and our Facebook page is just a little less thanlikes. The second is that, it should be unique.

Picture posted with blessings from her. My boss asked me to do a viral marketing campaign as he has been hearing it done successfully by many brands, and wants me to experiment. What do you think about Magnum Ice Cream? The third is that it should be emotional.

Learn from him live in the 8th Viral Marketing Seminar on May 28, To Summarize the Process: While viral videos are quite challenging to execute, go ahead and have fun, and learn from the experience. However, one has to note that viral marketing is not as easy as it looks.

It assumes that while digital assets are stable and fully utilized, you should also invest in having a decent creative team to think of a brand story and message that you would want to communicate.

Donald Lim Date Posted: Then the readers do what their idols do and post a picture of them eating the ice cream at social media sites like Facebook, Twitter or Google Plus.Magnum Ice Cream, while expensive at Php as compared to Cornetto or Drumstick which are sold at Php, is being sold out left and right from every convenience store.

I have to say, marketing strategy is very effective and yet I have not seen a single commercial on the TV.

On your end, new products like how Magnum Ice Cream was introduced Philippines, or the Christopher Lao video for BPI Auto Loans, were marketing hits that landed not only in the walls and feeds of Facebook and Twitter, but also able to help the brand achieving its brand objectives.

Mini marketing plan, campaign and websites of snuggle ice cream written by me Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of cookies on this website. Viral Marketing Strategy in “Magnum” Over the years many customers in Indonesia are successfully influenced by advertising by either newsprint or electronic media. Now, the power of marketing is not by the advertising anymore, customers believe more on what people said.

Essay about Viral Marketing Strategy in Magnum Ice Cream Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | Viral Marketing Strategy in “ Magnum ” Over the years many customers in Indonesia are successfully influenced by advertising by either newsprint or electronic media.

Viral Videos Strategy-World Marketing in the form of viral videos works tremendously well. Videos are more eye-catching than text. Videos are more eye-catching than text.

If once video went viral then it will give a lot of traffic.

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Viral marketing strategy in magnum ice
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