They only have 2 branches located in Patag and Bugo which can affect the distribution process. Significance of the study The conceptualization of this marketing research was borne out of a need to determine the causes why a consumer prefers a certain brand over hundreds of products in the market.
It shows here that among the respondents who did not use the Cool Drops brand are majority using the Aquasoft brand who is one of the leading brand of purified water here in Cagayan de Oro City.
It only shows that the ages of 20 — 24 years old has the highest percentage of respondents because when we gave the questionnaires they are the ones that been asked by their parents to answer the questionnaire and the majority of answering the questionnaires are the female.
Specific combination of promotional methods such as print or broadcast advertising, direct marketing, personal selling, point of sale display, merchandising, etc, which are used for one product or a family of products.
While most of the other brand gives incentives to their customers as their form of service. To be able to have and choose an effective marketing communication.
The competitors have cheaper price. Kindly fill-out, and send to us through fax Research Instruments The group is to conduct survey from the selected respondents and so the aterials to be used for the gathering of data are questionnaires.
Definition of Terms Brand. Distilled water is water that has many of its impurities removed through distillation. January Riga, Poter. Research Methodology Research Environment Patag and Bugo were just the two distribution outlets of Cool Drops water refilling stations.
The group also targeted residences, since the said product can be seen mostly at residences. Research Respondents The marketing research that the group has conducted is regarding to the Cool Drops business which is a purified water refilling station so basically the respondents would be consumers of purified water.
Figure 5 Best Way to Know the Product Based on the results the respondents chose the media as the best tool to know about a product, followed by referrals and lastly flyers. Cash refund is strictly implemented, and may be availed only at the BusinessCoach, Inc.
On-site payment CASH only Company checks are accepted, provided that they are received at least five 5 banking days before the event. Also 13 out of 48 respondents of the other brand know about the product but are not patronizing the product.
The brand of purified water refilling station that is been used in this study. The coverage of the research done was limited to residents of subdivisions near Cool Drops stations particularly Apovel, Patag and Reyes, Bugo respectively.
In order to use the random sampling we will take a sample from the population basically the group has 2 populations 1st is the population of chosen 48 respondents which are Cool Drops users and another are the chosen 48 respondents which are consumers from the other brand.
The Problem General Problem: Specifically most of the Cool Drops consumers are dealers so having incentives such as discounts is applicable in that kind of consumer. And now as we see it, it is still growing, always fighting for a bigger fraction of the market.
We used the subdivisions which are near the Cool Drops outlet so that we can identify the problem why they do not prefer their product despite the accessibility of their outlet.White Stone - Purified Water Refilling Station, Cagayan de Oro, Philippines.
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The only Water Refilling Station in Carmen, CDO that has 3 variants. Alkaline, Purified & Mineral water. Jump to. Sections of this page. Accessibility Help. Press alt + / to open this menu.
Email or Phone: Local Business in Cagayan de Oro, Philippines. Always Open. Community See All. 69 people like this. 70 people follow this. Starting a Water Refilling Station Business About the Seminar Overview.
Water refilling station business is a profitable venture. The business is very simple and easy to operate. The brand of purified water refilling station that is been used in this study.
Promotional Mix. who did not use the Cool Drops brand are majority using the Aquasoft brand who is one of the leading brand of purified water here in Cagayan de Oro City. Clix, Cagayan de Oro's premier go-to site, is your gateway to anything and everything you need to know about the City of Golden Friendship.
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